Betronic EDS joins the RAI – Bike section
The Bicycle Section of RAI Association welcomes Betronic E-Drive Solutions (EDS) as a new member. The Dutch company, part of the Betronic Group, develops and manufactures fully integrated e-drive systems for e-bikes. By joining, they acknowledge the importance of collaboration and knowledge sharing within a rapidly evolving industry.
Connection between technology and mobility
Betronic EDS brings over 15 years of experience in the field of electric drive systems. With locations in Amsterdam, Zwaag, and China, the company operates a fully in-house development and production process.
“For the past two years, we’ve been delivering a fully integrated E-Drive System that allows bicycle brands and OEMs to rely on us completely — from design to aftersales,” says Laura Meuwese, Sales Manager E-Drive Solutions. “Our systems include all essential components, such as motors, controllers, batteries, displays, GPS trackers, and sensors. By designing and manufacturing everything ourselves, we offer maximum flexibility, reliability, and quality.”
Innovative and modular E-Drive system
The modular nature of the system enables brands to offer tailor-made solutions that align with their identity and target audience. “From fine-tuning the riding behavior to developing a display with a custom user interface — we co-create and build alongside our partners,” says Meuwese. “We also lead the way in connectivity, offering features such as a KIWA-certified IoT tracking system.
End-to-end service, fully taken care of
In the Netherlands, bicycles are an essential part of everyday life. That’s why a good system doesn’t stop at delivery. Through a dedicated service platform—including a diagnostic tool, aftermarket webshop, and technical support such as training and repairs—Betronic EDS helps retailers maintain the quality and performance of the system. This strengthens the reliability of the supply chain, eases the workload for dealers and mechanics, and provides valuable insights into market needs and developments. It creates space for improvement, innovation, and collaboration within the cycling industry.
Active contribution within RAI Association
Through its membership, Betronic EDS aims to actively contribute to the continued development of the e-bike as a fully-fledged mobility solution. Within the RAI Association, the company is eager to engage in discussions on topics such as standardization, regulations, and future policy. “By joining the RAI Association, we deepen our engagement with the industry and contribute meaningfully to the sustainability of mobility—primarily through our ability to approach the market with a development-driven vision and to identify new opportunities.”
“Click here for a link to the article on the RAI website:
“Betronic E-Drive Solutions (EDS) joins the Bicycle Section | RAI Association
